dopamine

slightly off the boating scale but still food for thought; here's an advertising campaign by a surf company called insight51... the campaign is called dopamine and i'm not quite sure what the idea behind it is but i find these photos really interesting.



the photographer is dustin humphrey. more photos and info here: http://blog.photoshelter.com/2008/07/riding-a-wave-with-insights-dopamine.html/